Resume

Senior Marketing Coordinator

Siemens Digital Industries Software

• Train staff on Search Marketing (SEM) best practices and internal policies
• Create and optimize SEM ad copy and campaigns
• Coach industry planners on SEM budgeting and campaign performance
• Perform keyword research and optimization to support organic search campaigns
• Optimize assets and landing pages to organic search standards

Online Marketing Specialist

Siemens Digital Industries Software – Contractor

• Support the Global Digital Marketing Center team using Agile practices
• Create marketing landing pages to support sales solution initiatives
• Execute marketing automation components of sales/marketing campaigns including creating forms, scheduling email campaigns, and creating emails
• Create social media posts & establishes best social practices
• Enhance internal and external marketing with new content for sales campaigns
• Encode video for site and social distribution, host webinars to support classes and sales campaigns
• Run analysis on campaign efforts and provide feedback to campaign stakeholders

Digital Marketing Manager

FOX19 NOW

  • Platform Media Supervisor
    • Implemented digital orders on multiple platforms in a multi-million dollar portfolio over a three-state area.
    • Monitored and optimized campaign impact using data ranging from: engagement, budget pacing, historical trends, and A/B testing of ad message and media.
    • Engaged stakeholders on campaign progress, strategized product optimization, and coordinated execution of projects.
    • Created original content (including copy, video, and graphics,) for client campaigns.see less
  • Digital Marketing Manager
    • Launched CincyWeekend.com website resulting in new revenue stream.
    • Grew site to more than 100K monthly pageviews.
    • Created weekly email campaign that grew to more than 20,000 subscribers in less than one year.
    • Developed strategies that grew digital audience on mobile, web & social.
    • Designed & promoted content on all digital platforms to support sales campaigns.
    • Produced original content for native advertising and news coverage, (copy, video, etc.)
    • Engaged public in on-premise & off-premise events and through public relations campaigns.
    • Managed promotional inventory for on-air broadcast and digital platforms.

Marketing & Events Director

Christian Moerlein Brewing Company

  • Led 8-month re-branding campaign to relaunch CMBC products & presence.
  • Launched entirely new OTR Cider Co. product line (including digital presence.)
  • Developed brand awareness through campaigns on digital, billboards, on-and-off premise retail, and radio.
  • Supervised graphic designer, market representatives, and taproom staff.
  • Developed marketing material, launched charitable outreach and programming.
  • Created e-commerce site and developed new merchandising strategies resulting in an immediate 20% boost in month-to-month sales

Web Editor/Digital Reporter

WCPO-TV

  • Won Edward R. Murrow Award: Best Website Large Market TV Station Region 7 in 2013
  • Published investigative series that resulted in city/county public policy changes.
  • Created original content for on-air & online (copy, video, photography, & interactives.)
  • Trained station staff in CMS publishing & digital best practices

Digital Managing Editor

Hearst Broadcasting Co.

  • Lead off-hours coverage for 25 Hearst sites
  • Managed team of assistant writers
  • Developed original content for use amongst entire Hearst network of sites
  • Trained Hearst station employees on CMS publishing
  • Created training material for use at Hearst stations
  • Coordinated on-air & online coverage with station staff
  • Developed production of special events for Hearst-wide coverage.

Hearst Hub Editor

Internet Broadcasting Systems, Inc.

  • Manages off-hours coverage for five Hearst sites
  • Develops original content for use amongst entire Hearst network of sites
  • Repurposes scripts/video/Livestreams for use on Hearst sites
  • Trains Hearst station employees on ibPublish/Phaedra publishing, creates training material for use at Hearst stations
  • Provides extended breaking news coverage
  • Coordinates live & online coverage with station staff
  • Assists in production of special events for Hearst-wide coverage.

Producer

WLWT-TV

  • Developed segments for on-air presentation
  • Created and produced packages for on-air talent
  • Planned coverage for sweeps and special broadcasts, produced radio and local cut-ins for broadcast.
  • Responsible for all elements of live newscasts
  • Managed and supervised reporters, writers and all other personnel assigned to the newscast
  • Decided order of stories and amount of time allotted for each story.

Assignment Editor/Producer

KVEW-TV

  • Coordinated the gathering of news, generation of story ideas, scheduling and assignment of coverage
  • Coordinated live show requirements with Production/Engineering departments
  • Assigned and coordinated the distribution of news gathering equipment
  • Scheduled reporters, truck op/editors/photographers
  • Planned in-depth coverage/prepared special coverage
  • Produced one-hour newscast, including half-hour dual-market show
  • Wrote and edited material for air
  • Maintained dual-market websites

Weekend News Producer

KCCI-TV

  • Responsible for all elements of live newscasts
  • Managed and supervised reporters, writers and all other personnel assigned to the newscast
  • Provided input and approval for scheduling of personnel assigned to the newscast
  • Wrote original material for broadcast and online publication
  • Edited video segments for broadcast using both AVID linear and non-linear systems